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Cisco Expo Moscow set new all-time records Cisco Expo 2011 in Moscow was attended by an all-time record number of 3104 attendees (as compared to 2,336 last year, 33% growth), including 438 who used WebEx. Cisco Expo Moscow became the biggest ICT conference in Russia/CIS in 2011 Cisco Expo 2011 was the 12th annual conference in Moscow and during the past 6 years it has been drawing more attendees every year. As a result it became the biggest - and brightest - ICT event in Russia/CIS. Overall, it now ranks as one of the largest such events in EMEAR. In terms of attendance and publicity Cisco Expo 2011 in Moscow fared much better than Microsoft's Tech-Ed Russia 2011, the only real competition we now have in this area. TechEd was held in Moscow on November 9 - 10 and brought together slightly more than 2,500 IT specialists, analysts and journalists. And as for press coverage, these two events are simply incomparable. Cisco Expo has already brought 4,800 publications while TechEd has barely generated 200 clips. Average evaluation rate 4,43 on a scale of 1 to 5 Attendance Rate Dynamics 
Daily Attendance Rate 
Analytical information 
The 4 day- long conference was marked by: KeyNote Welcome Program "Move among the clouds. Innovate together". 
2 Cisco Keynote Speeches
14 Thematic areas within 10 technology tracks The main agenda of Cisco Expo 2011 was split up into 10 technology tracks, including 14 main themes and more than 120 breakout sessions on technologies and solutions from Cisco and the conference sponsors.
Wide range of innovative technologies, consisting of 10 demonstration areas located throughout the conference venue, including the following major demonstrations:
On the last day of the conference «Data Center» demo track was organized 
Transformational Accounts Activities. Overall, more than 200 decision makers took part in the events for Transformational Accounts. Megafon Cisco Day. November 23 30 technical decision makers took part in the event with the following agenda:
As a result it was agreed that tests of Cisco BRAS solution will take place in several regions of Russia. The Day also helped to clarify a few complex matters related to the tender that is currently taking place. MTS Round Table. November 23 37 technical decision makers of MTS group including macro-regional divisions attended the event. Agenda:
As a result: new strategic projects related to cloud computing, managed services, high-speed (100GE) and broadband access networks development, mobile Internet services development and optimization where discussed. Vimpelcom Round Table. November 24 19 technical and marketing managers of Vimpelcom took part at the event. Agenda: "Requirements for Vimpelcom broadband network to launch Cloud services". As a result: options for upgrading various segments of the Vimpelcom network (Mobile, Fixed) were presented in order to create a single network, which will provide B2B and B2C customers of Vimpelcom with modern services. This project is a great opportunity to offer to Vimpelcom all range of Cisco solutions for service providers. Rostelecom (South, Ural) Round table. November 23 16 engineers and technical managers, responsible for SP network development, corporate IT network development, DC-s development, IPCC development took part in the event. Agenda was devoted to the most actual aspects of SP network development, such as IP NGN and IPv6 implementation, 100G and 200G core routing perspectives, service models with deep packet inspection, ASR9000 product line development, IP Call centers virtualization tools. Further special technical seminars on different SP technology solutions were planned in regions of Russia: Ekaterinburg and Krasnodar. Gazprom Round Table. November 23 More then 40 Gazprom leading specialists from automation systems and technology network departments, project institutes took part in the session. Agenda: Cisco industrial solutions for multiservice network infrastructure, Telepresence products, Cisco services. Big interest from customer was generated by discussions on Cisco centralized services organization at Gazprom enterprises. Sberbank Round Table. November 23 30 specialists from Sberbank Central Office and regional banks took part in the event. Main agenda: open discussion on new Cisco solutions for Sberbank and its current IT infrastructure. Informal and friendly atmosphere of the event helped to answer many questions, increase level of communication with the customer, create plans for future IT projects. Russian Railways Round Table. November 23 37 representatives from key subsidiaries of Russian Railways attended the event: Main Computing Center, Central Switching Station, Transinform, Russian Railways daughter companies and science institutes. Main agenda: Cisco Prime management System. The event generated active phase of Cisco Prime pilot project promotion. RAO Round Table. November 23 Main goals of the event: discussion around current network infrastructure issues with customers; awareness of new products, technologies, industry trends; Cisco best practices in Energy sharing. Customer presentations with information regarding replicable projects. Audience: 35 decision makers from RAO UES structures. Open Technology Discussions devoted to Security, SP Solutions, Collaboration, Data Centers, Cloud computing. Managed Services Track This track was of interest to network operators and systems developers seeking to improve the performance of ARPU (Average Revenue Per User). Novelty: Virtual Day at the Cisco Expo The 21st of November was "Virtual Day" at the conference, arranged by Cisco learning partners and partners of Cisco Expo Learning Club program. The "Day" agenda consisted of demonstrations and presentations showing various Cisco technologies:
"Virtual Day" at Cisco Expo 2011 took place online using Cisco WebEx and had 438 unique participants. Novelty: "Information Technology in Healthcare" Track For the first time at the Moscow Cisco Expo, a track dedicated to Connected Health was included. This event was attended by 57 heads of medical institutions from different organizations, as well as representatives from federal and regional bodies and organizations, health services interested in improving the quality of care and management systems and care procedures by using modern medical information systems and technologies. The program was of interest to managers of medical information - those in analytical centres and IT professionals in the field of health care, who can learn about advanced technical solutions and gain worldwide experience of information technology in health care. Novelty: Cloud Computing Track.
Novelty:Virtual Platform for Cisco Expo. A virtual portal has been created for visitors to Cisco Expo 2011 and for those who could not participate in the forum. It provides an opportunity to view videos of seminars organized by the "Data Centre" stream, "Solutions for Telecoms Operators" and "Security" and "Wireless". Cisco Expo uploaded a video to the virtual portal of the opening of the forum by Paul Betsis and Allan Bjornstad. In addition, by using tools such as electronic mail and internet chat, users of this resource can communicate with each other. The portal was launched on the 12 of December. Cisco Expo 2011 Communication plan consisted of a series of invitation and information email blasts
PR SUPPORT
Social Media Before the event. Tab on Facebook was created (welcome page): 
Events on Facebook, Vkontakte, LinkedIn were created and were promoted in social media channels (Cisco Expo Virtual day, Cisco Expo conference):
News items about the event (new sessions, virtual platform) were posted regularly. Photo contest on Vkontakte (the winner got a free ticket to Cisco Expo-2011): http://vkontakte.ru/event31080432 Photo contest on Facebook (2 winners got free tickets to Cisco Expo-2011): http://www.facebook.com/events/177144889026834/ 
During the event call-to-action urging to post messages during the event (100+ tweets in just 2 days of the event: http://twitter.com/#!/search/realtime/%23ciscoexpo). After the event
Photos - http://www.flickr.com/photos/ciscorussia/sets/72157628124819229/. Facebook, Twitter, Vkontakte wall posts/tweets stat (before the event):
Cisco Expo web site included information reg. all the conference activities & videos. WWW.CISCOEXPO.RU 
Video Information
VIP reception - this event was attended by around 250 people, including leading company officials - customers and partners as well as journalists and Cisco employees. 
Social events: Cocktails, lottery sponsored by partners, Transformers-3 film demonstration 
The "Personal Development" program Over the three days of the conference more than 200 participants took sample tests on Cisco technologies in order to assess their strengths and weaknesses. After the test, a certified instructor gave participants a personal training plan, based on which they have free access to the required modules from the Cisco course in their new "Personal Training" format in their "Network Academy LANIT" training centre. Young Talent Support Program Third year in a row we have run a Young Talent Support Program during Cisco Expo 2011. Best Cisco Network Academies students were invited to contribute to Demonstration Zone deployment and participate in all Cisco Expo events. Cisco Shop offered various publications from Cisco Press, Inder Sidhu's Doing Both book, published recently in Russia, as well as Cisco souvenirs. 
30 SPONSORS supported all of the conference activities 
One-Cisco Expo Team The Cisco Expo project - joint efforts of many people from several organizations across Cisco. Content Manager: Ekaterina Feoktistova Demo Coordinator: Oxana Sannikova PR Team: Alexander Palladin, Yulia Shvedova, Julia Lukaschuk, Anastasia Mikhailova Track Owners Team (Session Group Coordinators): Alexey Mitronichev - SP, Igor Girkin - DC, Konstantin Gribakh - Collaboration, Pavel Nazarov - Business Video; Vladimir Dolgov - Contact Centers; Pavel Denisov - Enterprise Infrastructure; Ruslan Ivanov - Security; Andrey Kharitonov - Wireless; Boris Chervakov - Optical; Oleg Koverznev - Could Computing; Dmitry Leshchinskiy - Managed Services; Tatiana Tolmacheva - Healthcare. Cisco speakers: Paul Betsis, Allan Bjørnstad, Zoran Radumilo, Pavel Antonov, Alexander Skorokhodov, Andrey Golovanov, Stanislav Rypalov, Alexey Lukatsky, Denis Kodentsev, Pavel Rodionov, Igor Girkin, Pavel Denisov, Mikhail Kader, Dmitry Ryzhavsky, Andrey Vishnyakov, Iliya Zubarevich, Konstantin Gribakh, Andrey Antonov, Ilgar Gasymov, Vladislav Patenko, Alexey Zaitsev, Konstantin Grigoriev, Boris Popov, Victor Platov, Viktor Osipchuk, Pavel Nazarov, Maxim Khavankin, Georgy Azarenkov, Alexander Felizhanko, Sergey Yutsaytis, Evgeny Laguntsov, Boris Chervakov, Anastasiya Marchenko, Sergey Solomin, Denis Zotov, Andrey Idlis, Dmitry Shilov, Vassily Goissa, Ruslan Ivanov, Gennady Simonov, Eldar Zhensykbaev, Mikhail Safronov, Andrey Kozlov, Alexey Mitronichev, Oleg Saenko, Igor Sykailo, Dmitry Zhechkov, Andrey Idlis, Mikhail Khlopotov, Vladimir Dolgov, Andrey Grechin, Vladimir Ilibman, Andrey Kharitonov, Maxim Satchouk, Artur Yakupov. Top Ten Speakers @ Cisco Expo 2011: Alexey Lukatsky, Boris Chervakov, Alexander Felizhanko, Konstantin Gribakh, Dmitry Ryzhavsky, Alexander Skorokhodov, Andrey Kharitonov, Sergey Solomin, Sergey Yutsaytis, Ilgar Gasymov Demo Owners Team: NMS - Vlad Patenko; R&S- Konstantin Grigoriev; DC - Igor Girkin; Security - Gennady Simonov; DMS - Mikhail Khlopotov; Wireless - Victor Platov; SP- Alexey Mitronichev; Video - Sergey Yutsaytis; UC - Vadim Dmitriev; Video Surveillance - Oleg Saenko Cisco Expo Demo Areas Team: Anton Meshkov (R&S Demo); Ilya Ozarnov(Security Demo); Dmitriy Zhechkov (Wireless Demo); Ilya Panfilov (Wireless Demo) Kirill Varlamov (SP); Denis Kodentsev (SP); Maxim Satchouk (TP&Video); Mikhail Baryshev (TP&Video); Pavel Nazarov(TP&Video); Anastasia Mikhaylova (TP&Video); Alexander Biryukov (UC demo); Konstantin Gribakh (UC demo); Nick Atorin (UC demo); Vassily Goissa (UC demo); Vladimir Dolgov (UC demo); Faith Opiyo (DMS); Dmitry Medvedev (Video Surveillance); Modest Sokolov (NMS) Demo Infrastructure Team: Vasily Tomilin, Anton Shalkebaev, Ruslan Ivanov, Modest Sokolov Transformational Accounts activities: Natalia Nikiforenko, Svetlana Solomatina, Irina Kumanina Cisco Expo Virtual Platform team: James Bedford, Deirdre Jarvis, Felicite Russell, Natalia Nikiforenko, Irina Kumanina Young Talent Support Program team:Semyon Ovsyannikov, Ekaterina Pastushkova Social Media activities: Olga Shishalova Cisco Expo Central team: Krishma Tank Cisco Global Demand center: Gunay Oksar Project Management: Irina Kumanina, Natalia Nikiforenko 
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The basic goal of the track was to help IT management companies to determine their "cloud" strategy and choose a balanced development path, taking into account industry-specific risks and the situation in Russia. © 2011 Cisco Systems, Inc. All rights reserved. Privacy Statement and Trademarks of Cisco Systems, Inc. Cisco.com